Allgau Klein Walsertal - Bavière Circa 1950

This joyful and expressive original travel poster, created circa 1950 by artist H. Koller, invites viewers to the stunning alpine region of Allgäu and the Kleinwalsertal valley, nestled in the Bavarian Alps. Combining humor, energy, and charm, the composition perfectly captures the postwar spirit of rejuvenation and the growing popularity of health and winter tourism.

Dominating the scene is a smiling, personified sun being flown like a balloon by a pair of jubilant skiers. The playful illustration is set against a simplified yet evocative mountain landscape, with bold lines and pastel tones that speak to Koller's distinctive style. The scene radiates movement and affection, turning a simple winter sport into a celebration of life and companionship.

The poster proudly promotes the region’s core attractions with the words:
“Cures – Santé – Sports d’hiver” — a nod to the area’s reputation for wellness retreats, spa towns, and winter recreation, particularly popular with French-speaking tourists at the time.

Posters like this would have been used in travel agencies and public spaces to encourage postwar leisure travel, reflecting the optimism of a new era. Its blend of artistic flair and cheerful messaging makes it a standout example of mid-century European tourism advertising.

Ski - Mountain - Tourism - Germany

Cures - Health - Winter Sports

Printed by Himmerdruck in Augsburg

Good condition, one crease, pinholes