AOF l'union française Circa 1950

The "AOF l'Union Française" poster from circa 1950 is a striking piece of historical propaganda from the French colonial period. Created to promote the economic and industrial achievements of French West Africa (AOF), the poster embodies the post-WWII optimism of the era, with bold typography and bright colors that were emblematic of mid-20th-century design. It emphasizes the role of African territories in the French empire’s development strategy, with a focus on key cities like Dakar.

Visually, the poster conveys a sense of progress and unity, aligning with the idea of "l'Union Française," a concept that underscored the relationship between France and its colonies. The design mixes modern industrial imagery with colonial symbols, showing a blend of European influence and African growth, which was a central narrative of France’s colonial ambitions at the time.

This period was marked by significant tension, as it was shortly before the decolonization movements began to gain momentum. The 1950s were a time when colonial powers, including France, were beginning to confront the growing calls for independence from their territories. The poster’s optimistic tone contrasts with the rising unrest and the eventual independence of many African nations.

The historical significance of this poster lies in its reflection of the complex, often contentious relationship between France and its colonies. It not only serves as a snapshot of colonial-era propaganda but also stands as a reminder of the socio-political forces at play during a transformative time in history.

Original Poster

Africa - Industry - Colony

The economic development of AOF - Sudan - Dakar

Printed by Georges Lang

Good condition, creases