Bolivia lake Titikaka La Paz 1975

This striking 1975 travel poster, issued by the Bolivian Institute of Tourism, captures the timeless beauty and cultural heritage of Lake Titicaca, one of South America's most mystical and breathtaking destinations.

At the heart of the poster is a local indigenous man, dressed in a traditional Andean poncho and chullo (knitted hat), navigating the crystal-clear waters of Lake Titicaca aboard a totora reed boat. These handwoven vessels, crafted by the Uros and Aymara people, have been used for centuries as a vital means of transportation across the world’s highest navigable lake (3,812 meters / 12,507 feet above sea level).

Above him, the bold red text "A DREAM CALLED..." evokes the mystical allure of Bolivia, drawing travelers into the mythology, landscapes, and traditions that make this region so special. The backdrop features a brilliant blue sky with scattered clouds, mirroring the deep blue waters of Titicaca, creating a visual harmony that underscores the tranquility and spiritual essence of the lake.

By the mid-20th century, Bolivia had begun promoting its natural and cultural wonders to international travelers. This vintage tourism poster serves as a powerful invitation to explore La Paz and the Andean highlands, emphasizing the country’s rich indigenous traditions and the unparalleled beauty of the Bolivian altiplano.

Lake Titicaca is considered the birthplace of the Inca civilization, with legends stating that Manco Cápac and Mama Ocllo, the first Incas, emerged from the lake to found the empire. The floating islands of the Uros, the Sun and Moon Islands, and the ancient ruins along the shores continue to attract visitors from around the world.

This 1970s-era tourism advertisement is a treasured piece for collectors of vintage travel posters, particularly those with a passion for South American history, indigenous cultures, and adventure tourism. Its bold typography, vivid colors, and evocative imagery make it not only a historical artifact but also a timeless artistic celebration of Bolivia’s heritage.

Tourism - Bolivia - South America

A dream called...

Printed by La papelera

Good condition, small tears