Vin du Mistral Viognier Syrah 1993

This captivating 1993 original advertising poster by David Lance Goines was created for Vin du Mistral, a label of the celebrated California winery Joseph Phelps Vineyards. A masterclass in Art Nouveau revival, the design features a serene woman crowned with a wreath of grapevines, lifting a glass of wine in a moment of sensual reflection. Her flowing dark hair, pale skin, and closed eyes convey an almost divine tranquility, while the circular backdrop of vines creates a visual halo — a nod to both nature and ritual.

Beneath her, the bold lettering “VIN du MISTRAL” anchors the composition with a stylized typographic elegance that perfectly complements the soft, earthy palette of beiges, muted greens, and deep reds. Created for the 1993 vintage of Le Mistral, a Rhône-style blend from California’s Central Coast, the poster subtly evokes Old World sophistication with New World freshness. The wine — a blend often including Syrah, Viognier, and other Rhône varietals — takes its name from the Mistral wind that sweeps across Southern France, and the poster echoes that elemental spirit.

David Lance Goines (1945–2023) was a renowned American artist, printer, and typographer based in Berkeley, California. Through his Saint Hieronymus Press, he produced iconic posters for a wide range of institutions, bookstores, and businesses — among them Chez Panisse and the University of California. His clean, refined style took inspiration from turn-of-the-century artists like Alphonse Mucha, blending fluid outlines with modern clarity. Goines’ posters have become collector favorites for their craftsmanship, compositional harmony, and timeless appeal.

In this image for Vin du Mistral, Goines elevates a bottle of wine into a symbol of grace and celebration. As with the wine it promotes, the poster offers an experience that is both sensory and soulful — a tribute to the elegance of nature, tradition, and the artistry of living well.

Advertising - Alcohol - Wine - France

Joseph Phelps California - Viognier - Syrah

Very good state