A whimsical celebration of maritime heritage and Riviera charm, this 1993 original poster was created to promote the film Et Saint-Tropez créa la Nioulargue, a documentary directed by Laurent Bergers and Paul-Gérard Pasols, and proudly presented by Louis Vuitton.
The poster, illustrated by Pascale Bru, captures the joyous spirit of La Nioulargue, the iconic sailing regatta that began as a friendly challenge in the Gulf of Saint-Tropez and blossomed into one of the most beloved nautical events on the Mediterranean. Bru’s hand-painted style evokes a folkloric, almost naïve quality—combining vibrant colors, playful forms, and heraldic symbolism. Towering over the quaint rooftops of Saint-Tropez, an angelic figure gestures to the boats racing below, while stylized seahorses and a medieval crest crown the composition, blending myth and maritime elegance.
The text invites viewers to two bilingual screenings at Cinéma La Renaissance, Place des Lices—free of charge, in both French (October 5–8, 1993) and English (October 7–9, 1993). The design’s blend of charm, local color, and cultural pride reflects both the artisanal craftsmanship of the artist and the enduring lifestyle legacy that Louis Vuitton sought to highlight.
A rare piece of 1990s visual ephemera, this poster speaks to the golden age of Riviera glamour and the passion for sailing that still defines Saint-Tropez’s identity today. A collectible document of nautical nostalgia, cinematic elegance, and branded storytelling.
Fashion - Cinema - Advertising - France
Cinema "La Renaissance" Place de Lices
Good condition, damp stains
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