Le pays des Fées jardin enchanté exposition universelle de 1889 1898

This original lithographic poster, designed in 1898 by the legendary French artist Jules Chéret, promotes Le Pays des Fées – Jardin Enchanté, a spectacular attraction featured during the Exposition Universelle of 1889 in Paris. As part of the acclaimed “Les Maîtres de l’Affiche” series (Plate 181), this work epitomizes the enchanting and whimsical essence of late 19th-century poster art.

Chéret, often hailed as the “Father of the Modern Poster,” was instrumental in transforming commercial advertising into an art form. His mastery of vibrant colors, graceful figures, and dynamic compositions defined the Belle Époque aesthetic. This particular poster highlights his unmatched ability to create a visual narrative that captivates and delights.

The composition features an ethereal female figure, personifying magic and wonder, as she floats effortlessly across a dreamy, starlit background. She is adorned in flowing garments that seem to shimmer with motion, evoking the enchantment promised by the Jardin Enchanté. Her outstretched arm gestures invitingly, drawing the viewer into the fantastical world of the “Land of Fairies.” Around her, sparkling accents and soft hues create a sense of wonder and otherworldliness, perfectly aligning with the theme of the attraction.

The typography, positioned harmoniously within the artwork, highlights the title Le Pays des Fées (The Land of Fairies) and its connection to the iconic Exposition Universelle of 1889. The Exposition, held in Paris, was a global showcase of culture, technology, and innovation, symbolized most famously by the unveiling of the Eiffel Tower. Attractions like the Jardin Enchanté played a crucial role in creating an atmosphere of magic and discovery for attendees.

This poster also reflects Chéret’s unique style, particularly his use of chromolithography—a revolutionary technique that allowed for the vibrant, multi-color designs seen in his work. Chéret’s mastery of this medium brought his figures to life, giving them an energy and allure that was unparalleled in his time. His artistic innovations paved the way for poster art to be celebrated not only as a tool of advertising but as a legitimate art form.

The inclusion of this piece in “Les Maîtres de l’Affiche”, a collection of reduced-format prints curated by Chéret himself between 1895 and 1900, cemented its place as a masterpiece of poster design. The series showcased the works of leading artists, making these posters more accessible to art enthusiasts and collectors while solidifying their cultural importance.

Le Pays des Fées – Jardin Enchanté reflects the Belle Époque’s fascination with fantasy, escapism, and artistic grandeur. It captures the spirit of an era defined by technological progress and creative innovation, where posters like this one played a vital role in shaping the visual culture of modernity.

Today, this poster remains a highly coveted piece among collectors and art historians. It is celebrated not only for its stunning visual appeal but also for its historical significance as a representation of the optimism and artistic vitality of the late 19th century. Jules Chéret’s Le Pays des Fées poster continues to enchant audiences, serving as a timeless reminder of the magic of the Belle Époque.

Exhibition - Energy - France

The masters of posters Pl.181

Printed by Chaix

Very good condition