This vividly dynamic travel poster, designed around 1960 by the French artist R. Berjonneau, embodies the cosmopolitan and adventurous spirit of the maritime routes operated by the Société Générale de Transports Maritimes (SGTM), based in Marseille.
At the heart of Berjonneau's colorful composition is an imaginative collage of iconic landmarks and vibrant architectural elements, blending seamlessly together in a joyous celebration of the destinations serviced by SGTM’s fleet. Landmarks from Spain, Italy, Algeria, Senegal, the Antilles, and South America—such as Pisa’s leaning tower, Moorish arches, colonial facades, and tropical motifs—come alive in striking blocks of bold colors, representing the interconnectedness and cultural richness of these ports of call.
Below this kaleidoscopic cityscape sails a sleek passenger ship, bearing the French flag and epitomizing SGTM’s promise of comfortable, reliable travel. The vibrant primary colors and playful design reflect the optimistic, forward-looking mood of postwar travel, capturing the excitement and romance associated with maritime voyages in the mid-20th century.
SGTM, headquartered in Marseille—France’s bustling Mediterranean port city—was renowned for connecting Europe to a diverse array of destinations, embodying both the heritage and future ambitions of global maritime transport. Posters like Berjonneau’s not only served a promotional purpose but became beloved art objects that captured imaginations and encouraged international exploration.
Today, this poster remains an engaging and stylish testament to the golden age of sea travel, reflecting an era of optimism, cross-cultural connections, and artistic exuberance.
Original Screenprint
Maritime Company - Tourism - France
Algeria - Spain - Italy - Antilles - Senegal - South America
Printed by Romefort in Marseille
Good condition, light soiling
Sign up & benefit from discounts or exclusive offers.