This vibrant original Soviet travel poster, issued by Intourist, the USSR’s official tourism agency, invites French-speaking travelers to discover Baku, the dynamic capital of Soviet Azerbaijan. Radiating the spirit of cultural pride and unity, the poster is a captivating snapshot of Azerbaijan’s rich traditions set against the backdrop of the Caspian Sea.
At the center of the composition, three women dressed in exquisite traditional Azerbaijani attire perform a folkloric dance, their hands poised in graceful motion, accompanied by a drummer in vivid red. Their placement above the city’s panoramic skyline and bay frames Baku as a stage—where heritage and modernity coexist in harmony.
The ornate typography spelling “BAKOU” in French adds a sense of Orientalist allure, while the red subtitle—“Capitale de l’Azerbaïdjan Soviétique”—grounds the image within the broader geopolitical narrative of the USSR’s republics. Below, the Intourist and Aviareklama logos lend authenticity to the campaign, signifying the official state promotion of domestic tourism and international curiosity.
Celebrating local culture, scenic grandeur, and Soviet multicultural unity, this poster is a stunning historical artifact from a time when the USSR sought to showcase its diverse republics to the outside world. A perfect piece for collectors of Soviet travel ephemera, Azerbaijani heritage, or mid-century tourism design.
Airline - Tourism - USSR - Azerbaijan
Good condition
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