This vibrant original 1989 French poster by celebrated graphic artist Bernard Villemot was created to promote the French National Lottery’s summer jackpot: “Super Cagnotte des Vacances.”
In typical Villemot fashion, the design is bold, minimal, and instantly eye-catching. A playful mermaid figure—sunbathing on a beach—takes center stage. Her golden tail is composed of lottery ticket numbers, visually connecting the fantasy of a mythical creature with the dream of winning big. The bright yellow-orange tones of the sand contrast sharply with the tranquil blue of the sea and sky, enhancing the summery, escapist feel of the composition.
Villemot’s distinctive style—marked by confident silhouettes, vibrant flat colors, and clever visual metaphors—is unmistakable here. The mermaid, a symbol of enchantment and desire, perfectly captures the message: a lottery win could transform your holiday into a fantasy.
An iconic and rare piece of French advertising art, this poster is a collector's gem for those interested in vintage lotteries, graphic design, or Bernard Villemot’s legendary body of work.
Original Poster
Economy - Games - Advertising - France
33 million - Mermaid
Printed by A. Karcher in Aubervilliers
Good condition, creases, small tears
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