Richard le Vermout de Savoie Circa 1930

Magnificent poster made in 1930 to promote Vermouth, an emblematic drink of the Alps, which was commonly called, as early as 1900 in the cafés of France, "Le Chambéry": the Savoyard city then became the French capital of Vermouth.

At that time, cooked wines were reputed to be fortifying, curative and preventive to eliminate factory dust. Thus, in the 19th century, many vermouth factories were created in Savoy, particularly in Chambéry.

During the Roaring Twenties, the Maison Richard participated in the Art Nouveau wave of advertising posters. Famous poster artists contributed to the fame of the brands. Famous poster artists such as DOL and Edmond MAURUS worked with the Maison Richard.

Alcohol - Advertising - France

Voila! Richard Coeur de Lion

Printed by Special of the Ricard distilleries in Marseille

Good condition, pinholes