France, le Vignoble de Bordeaux Saint Emilion Circa 1950

This circa 1950 original poster, created by the renowned French photographer René-Jacques, celebrates the prestigious vineyards of Saint-Émilion, one of the most historic and revered wine regions in Bordeaux. Produced as part of a broader campaign promoting France’s viticultural heritage, the poster embodies the timeless charm of Saint-Émilion, a region recognized for its rolling vineyards, medieval architecture, and world-class wines.

René-Jacques, known for his poetic and documentary-style photography, masterfully captured the essence of the French landscape. His work often blended artistry with realism, making him a leading figure in mid-20th-century French visual culture. His approach emphasized light, shadow, and composition, turning everyday scenes into elegant and evocative imagery.

Saint-Émilion, a UNESCO World Heritage site, has been producing wine since the Roman era, with its limestone terroir giving birth to some of the world’s most sought-after vintages. The 1950s marked a period of revival for Bordeaux wines, as post-war France reestablished itself as the global leader in fine wine production. This poster, likely commissioned by a national tourism or wine board, served as a visual tribute to the rich winemaking traditions of the region.

Today, this rare and collectible poster stands as a testament to both the artistry of René-Jacques and the enduring prestige of Saint-Émilion wines. It remains a significant piece for enthusiasts of French wine culture, vintage travel advertising, and mid-century photography.

Tourism - Wine - Gironde - France

Ministry of Public Works, Transport and Tourism. General Directorate of Tourism. Agriculture

Printed by Braun & Cie Mulhouse in Paris

Good condition, slight tears on the edges