This circa 1930 original advertising poster for French cider (Le Cidre) is a vibrant and joyful celebration of traditional rural life and the pleasures of cider drinking. Commissioned by the République Française – Ministère de l’Agriculture, this poster was part of a national effort to promote French agricultural products, particularly cider, a staple of Normandy and Brittany.
The artwork presents a cheerful, stylized scene featuring a dancing couple in traditional attire. The man, dressed in blue, energetically lifts a golden cider cup, while holding a cider jug in his other hand. The woman, adorned in a flowing red dress and a classic Breton headdress, mirrors his enthusiasm, raising her own cup as they dance in unison. Their dynamic postures, along with the swirling motion of her checkered apron, create a sense of movement and festivity.
The poster’s Art Deco-inspired illustration style, characterized by simplified forms, bright colors, and smooth shading, enhances its eye-catching appeal. It perfectly conveys the era’s optimism, rural pride, and appreciation for artisanal products.
This advertisement is not just a promotion for cider but a nostalgic tribute to French culture, craftsmanship, and traditions. Today, it remains an iconic piece of vintage advertising art, evoking the charm of the French countryside and the simple joys of sharing a drink among friends and family.
Advertising - Alcohol - Agriculture
National Association for the Propaganda of Good Cider
Good condition, creases
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