Dubo Dubon Dubonnet 1932

The 1932 original poster after A.M. Cassandre for Dubo Dubon Dubonnet is one of the most iconic pieces of advertising art from the early 20th century. Designed by the renowned French artist Adolphe Mouron Cassandre, this poster is a striking example of modernist commercial design that revolutionized the way products were promoted in the 1930s. The playful, rhythmic slogan “Dubo Dubon Dubonnet” has become synonymous with the drink, elevating Dubonnet to a cultural symbol of France’s post-war glamour.

Dubonnet, originally created in 1846 as a medicinal tonic, was transformed into one of the most celebrated aperitifs in France by the time the 1932 poster was released. The drink’s unique blend of fortified wine, herbs, and spices became synonymous with sophistication and relaxation. By the 1930s, Dubonnet had already established itself as the preferred drink of the French elite, and this poster capitalized on its association with high society.

Cassandre’s innovative design approach used bold, geometric shapes and striking typography, which were hallmarks of the Art Deco movement. His use of minimalism combined with a clear, communicative message was highly effective in catching the viewer's attention. The poster’s visual style and the catchy, repetitive slogan "Dubo Dubon Dubonnet" made it instantly recognizable and memorable. The repetition of the brand name in a playful, rhythmic way conveyed both the simplicity and the consistency of the product’s high quality. It created a catchy jingle that helped to establish Dubonnet as not just a drink but a part of the modern lifestyle.

Cassandre’s signature visual style, which often included bold colors, streamlined forms, and a sense of movement, was reflected in the poster’s design. The dynamic composition conveyed energy and appeal while keeping the focus firmly on the product. The use of bright colors, including red, yellow, and black, drew the viewer's eye directly to the central image of the Dubonnet bottle, ensuring the product remained the focal point.

In addition to its visual impact, the slogan itself carried deep significance. The repetition of "Dubo Dubon Dubonnet" was not just a memorable phrase; it helped reinforce the notion of Dubonnet as a staple drink that was both familiar and trustworthy. It was a clever marketing strategy to build brand recognition in an era when competition in the drinks industry was fierce.

By combining aesthetic design with a catchy advertising phrase, Cassandre's Dubo Dubon Dubonnet poster marked a turning point in the history of commercial art. It perfectly encapsulated the spirit of the 1930s—a period characterized by modernism, optimism, and an increasing emphasis on branding and mass marketing. The success of the poster lay not just in its artistic merits but in its ability to create a visual identity for Dubonnet that resonated with the French public.

The poster remains one of Cassandre’s most celebrated works, and it continues to be a prime example of the power of advertising art to shape both a brand’s image and its cultural identity. As a piece of commercial art, it transcends its original function of selling a product, becoming an important historical artifact that offers insight into the advertising trends of the 1930s. The Dubo Dubon Dubonnet slogan remains iconic, representing the innovative spirit of Cassandre and the timeless appeal of Dubonnet.

Original Poster

Alcohol - Advertising

Grande Chartreuse

Very good condition