Bold, playful, and instantly iconic, this original 1907 poster for Cognac Pellisson by the legendary Leonetto Cappiello is a masterclass in early modern advertising. Known as the father of the modern poster, Cappiello revolutionized visual marketing by stripping away clutter and focusing on striking imagery — and this design is a perfect example of that innovation.
Against a stark black background, a bright red-haired child in a yellow dress emerges, joyfully struggling under the weight of an enormous cognac barrel emblazoned with “Pellisson Père & Cie.” The humor is unmistakable, the contrast unforgettable. The exaggerated scale and whimsical tone make this poster both eye-catching and charming — qualities that were groundbreaking in the advertising world at the time.
Cappiello’s signature use of flat color fields, bold outlines, and theatrical character design created a new visual language for branding. This particular piece doesn’t just sell a product — it tells a story, sparks curiosity, and lingers in the viewer’s mind.
Highly collectible and widely celebrated, this poster is more than just a piece of commercial ephemera — it’s a cultural artifact from the golden age of lithographic advertising, capturing the spirit of Belle Époque creativity and branding ingenuity.
Alcohol - Advertising - Charente - France
Printed by Vercasson in Paris
Good condition, slight creases
Sign up & benefit from discounts or exclusive offers.