This 1956 original poster for the Foire de Paris (Paris Fair) is a masterful work by renowned French graphic designer Jean Carlu, blending modernist aesthetics with national symbolism. Held from May 5 to May 21, 1956, the Foire de Paris was an important international trade fair showcasing innovation, craftsmanship, and commerce, reinforcing France’s position as a hub of industry and culture.
Jean Carlu, a pioneer of Art Deco and modernist poster design, created a striking composition centered around the Eiffel Tower, which doubles as the mast of a stylized sailing ship. This fusion of architecture and maritime elements symbolizes Paris as a global trade center, embodying the spirit of international exchange. The red sail and blue hull of the ship mirror the colors of the French flag, reinforcing national pride and identity.
The poster’s background features an expressive, painterly wash of green and blue, adding depth and energy to the composition. The typography is bold and dynamic, with "FOIRE" and "PARIS" in block capital letters, alternating between red and blue, while "de" is subtly placed in gray, ensuring a balanced visual hierarchy.
Jean Carlu’s signature is visible in the lower right corner, marking this as an authentic piece of his celebrated work. His unique style, influenced by Cubism and Constructivism, is evident in the geometric abstraction and bold use of color, characteristics that made his work stand out in the world of graphic design.
This original 1956 Foire de Paris poster is not just an advertisement but a collectible piece of mid-century design history, reflecting France’s post-war optimism and creative resurgence. Highly sought after by collectors, it remains a testament to Jean Carlu’s innovative vision and the enduring legacy of French graphic design.
Exhibition - Design - France
Eiffel Tower - Boat
Printed by Special from the Paris fair
Good condition, creases, small tears
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