Cirkelkaffe 1955

The poster for Cirkelkaffe, designed by Adolf Harry Bernmark in 1955, is a vivid example of mid-20th-century commercial art. This piece effectively captures the essence of the brand while reflecting the advertising aesthetics of the time.

The poster features a striking portrait of a man wearing a large, intricately detailed straw hat and a colorful poncho. His serious expression and the bold green hoop earring he wears draw the viewer's attention immediately. The background showcases a lush agricultural landscape, with neat rows of coffee plants leading up to a distant mountain range under a clear, blue sky. This imagery connects the product to its origins, emphasizing its natural and authentic qualities.

Bernmark's use of color is particularly noteworthy. The rich earth tones of the landscape and the man's attire contrast beautifully with the deep blue sky and the bright green earring, creating a visually compelling composition. The bold red and brown typography of "cirkelkaffe" at the bottom of the poster grounds the design, ensuring the brand name is prominently displayed and easily readable.

Adolf Harry Bernmark was an accomplished Swedish graphic artist known for his dynamic and colorful designs. His work in the 1950s often reflected a blend of realism and stylization, a common trend in commercial art of that era. This period was marked by a post-war economic boom, leading to a surge in consumer culture and a corresponding increase in demand for eye-catching advertising. Bernmark's posters, including this one for Cirkelkaffe, are exemplary of the era's vibrant advertising techniques that aimed to attract and engage consumers through bold visuals and strong, memorable imagery.

The Cirkelkaffe poster not only advertises the coffee product but also tells a story of its quality and origin, making it more appealing to potential buyers. The meticulous attention to detail in both the portrait and the landscape underscores the craftsmanship associated with the product, reinforcing the brand's message of quality and authenticity. This approach was typical of the time, as brands sought to establish strong connections with consumers through relatable and engaging visuals.

Overall, Adolf Harry Bernmark's Cirkelkaffe poster from 1955 stands as a testament to the power of visual storytelling in advertising, effectively combining artistry and commercial appeal to create a memorable and impactful piece of graphic design.

Advertising - Colony - Café - Sweden

J. Olsens Sthlm

Good condition, scratches