Union du Tonkin à la France Circa 1900

This original poster, "Union du Tonkin à la France," designed by E. Conrad, is a striking example of colonial-era propaganda art, commemorating France's expansion into Southeast Asia. The poster depicts the military might of the French forces, with a ceremonial gathering of soldiers, officers, and indigenous troops standing in unison under the French Republic's banner. The detailed artwork symbolizes the supposed unity and cooperation between the French and the people of Tonkin (northern Vietnam), reflecting the imperialist ideology of the time.

The scene is rich with symbolic elements, starting with the commanding presence of French soldiers in their distinctive uniforms, proudly holding the French tricolor flags. The French military figures, mounted on horses, exude authority, while local Tonkinese soldiers, adorned in traditional attire, stand in ranks as a sign of allegiance to the French colonial regime. The contrast between the uniforms of the French and the indigenous soldiers visually represents the hierarchy established during the colonization.

Set against a backdrop of colonial architecture, palm trees, and military tents, the composition emphasizes the exoticism of the foreign land and France’s power over it. The careful arrangement of figures, banners, and insignia reinforces the idea of French superiority and control over its colonies. At the bottom of the poster, emblems and inscriptions further glorify the colonial endeavor, listing notable figures and events related to the French conquest of Tonkin.

This poster serves as a historical artifact, offering insight into how the French colonial empire sought to justify its expansion and consolidate its rule by portraying colonization as a civilizing mission. The idealized depiction of unity between France and Tonkin was a key narrative used to maintain public support for colonial policies.

Original Poster

Military - Colony - Asia - China

Agustoni & Casteran - Cooperative Zurich

Good condition, slight restorations