Tissu Garanti Boussac Circa 1950

The circa 1950 original poster by Couronne, titled "Tissu Garanti Boussac," is a striking example of mid-20th-century advertising. This vibrant piece promotes Boussac fabrics, showcasing bold colors and expressive illustrations typical of the era.

Dominated by a bright yellow background, the poster features a cheerful, elegantly dressed woman holding a piece of fabric. Her confident smile and relaxed posture convey satisfaction, emphasizing the product’s reliability. The illustration’s smooth lines and vibrant colors, particularly her blonde hair and red lips, contrast sharply with the background, making her the focal point.

The brand name "Boussac" is prominently displayed in bold black font, while the slogan “Satisfaite ou remboursée” in cursive red script promises guaranteed satisfaction. This combination of bold and cursive fonts adds variety and reinforces the message of trust.

Couronne’s artistic style blends realism with a stylized quality. The flowing lines and shading create depth, while the exaggerated features and bold colors add a whimsical touch. The bright yellow background not only highlights the central figure but also evokes energy and optimism.

This poster exemplifies 1950s advertising, using positive imagery and emotional appeal to promote the product. Couronne’s work effectively combines strong design and engaging visuals to create a memorable advertisement, reflecting the cultural and aesthetic values of the time. The "Tissu Garanti Boussac" poster is a valuable piece for enthusiasts of graphic design and advertising history.

Advertising

Satisfied or reimbursed

Cinémato Paris

Good condition, folds