Cacharel Circa 1960

This circa 1960 original poster for Cacharel captures the essence of bold, youthful fashion that defined the era. Featuring two sharply dressed men in tailored shorts, patterned shirts, and knee-high socks, the image is a striking black-and-white composition that exudes confidence and a sense of European elegance. The models stand back-to-back in a relaxed yet dynamic pose, embodying the effortless chic that Cacharel became known for.

Founded in 1962 by Jean Bousquet, Cacharel quickly became a symbol of modern French fashion, blending classic tailoring with contemporary trends. The brand gained international recognition for its slim silhouettes, soft floral prints, and refined casual wear, appealing to a new generation seeking sophistication with a playful edge.

This advertising poster reflects the progressive menswear aesthetic of the 1960s, a decade that redefined masculine style with shorter hemlines, experimental fabrics, and a more relaxed yet polished attitude. The contrast between the striped and solid shorts, combined with the knee-high socks and polished shoes, creates a distinctly avant-garde look that remains iconic in fashion history.

For collectors and vintage fashion enthusiasts, this Cacharel poster represents a rare glimpse into the evolution of men’s style, celebrating the brand’s innovative spirit and the unforgettable aesthetics of 1960s Parisian fashion.

Fashion - Advertising - Man

Printed by Beresniak in Paris

Good condition