Le combi Volkswagen Circa 1970

This original advertising poster from the 1970s pays tribute to the legendary Volkswagen Combi, a vehicle that became synonymous with freedom, travel, and the countercultural movement of the mid-20th century. Whether cruising along coastal highways or parked at music festivals, the VW Combi symbolized a new way of life—free-spirited, communal, and mobile.

Throughout the 1970s, the Combi was embraced by a generation seeking adventure and authenticity. Its distinctive shape and practical design made it a favorite among surfers, campers, artists, and idealists. This poster reflects that cultural moment, capturing the mood of an era defined by exploration and personal expression.

Volkswagen’s marketing in the 1970s leaned into this image of joyful rebellion and minimalist practicality. Posters like this one helped cement the Combi’s reputation as more than a mode of transportation—it was a lifestyle.

Today, original promotional pieces like this are highly sought-after by collectors of vintage automobilia, design, and cultural history, offering a snapshot of a decade when the open road became a symbol of possibility.

Advertising - Cars - Transport

Printed in U.K.

Good condition, one stain