Intourist - Danse folklorique Circa 1960

This original travel poster from circa 1960, published by Intourist, the official Soviet state travel agency, invites foreign visitors to discover the rich cultural and geographic diversity of the Transcaucasian region—Georgia, Armenia, and Azerbaijan. These republics, nestled between the Black and Caspian Seas, were promoted as exotic yet accessible destinations within the USSR.

Focusing on folk dance, this poster emphasizes the cultural vibrancy of the region, which Soviet authorities often used to showcase the "unity in diversity" of its republics. Music, costume, and traditional performances were central to this narrative, and tourism campaigns frequently highlighted them as gateways to understanding the nation’s multi-ethnic identity.

Under the banner of "Visitez la Transcaucasie soviétique", this piece speaks to an era when the USSR opened controlled channels for international tourism, particularly to Western European visitors. Posters such as this were printed in multiple languages and distributed across Europe as part of a broader soft power strategy.

Today, such posters are valued not only for their striking graphic design and historical significance but also as artifacts of Cold War cultural diplomacy. They reflect both the grandeur and contradictions of Soviet-era travel propaganda, where idealized representations of tradition and progress were carefully constructed for foreign eyes.

Tourism - Airline - USSR

Visit Soviet Transcaucasia - Georgia - Armenia - Azerbaidjan

Good condition, one stain