The 1911 original poster for La Bicyclette - Le Globe is a remarkable testament to the early 20th-century cycling culture and the rise of competitive sports marketing. Created to promote the Le Globe bicycle brand, this poster emphasizes its association with significant cycling achievements, including victories in prestigious races like the Tour de France 1910 and 1911 and the grueling Paris-Brest-Paris 1911.
Cycling was rapidly gaining popularity in Europe during this era, not only as a mode of transportation but as a competitive sport that captured the imagination of the public. The poster highlights Le Globe bicycles’ durability and superior design, attributing their performance to technological advancements such as the Eadie freewheel, Hans Renold chain, and Bowden brakes. These innovations are prominently mentioned as key factors behind the brand's success in overcoming the rigors of demanding races.
Victories by riders using Le Globe bicycles are proudly celebrated in the poster, with detailed references to stage wins in the Tour de France and the extraordinary records set during the Paris-Brest-Paris race. The detailed text serves as both a chronicle of accomplishments and an endorsement of the brand’s reliability and superiority.
The typographic design, typical of early 20th-century posters, conveys authority and credibility while catering to an audience eager for both sporting news and technical innovation. This promotional piece stands as an enduring relic of an era when cycling was not just a sport but a symbol of progress and industrial ingenuity.
Today, the La Bicyclette - Le Globe poster is a treasured artifact, capturing the spirit of competition and the burgeoning world of cycling technology during the early 1900s.
Original poster
Sport - Cycling - France
Tour de France
Very good state
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