This original 1968 Soviet propaganda poster exemplifies the socialist realism style, celebrating labor as the driving force behind human progress. The powerful image of a muscular worker, rendered in monochromatic tones with bold, textured strokes, resembles a monumental statue—symbolizing the strength, endurance, and intellect of the Soviet workforce. His pose, reminiscent of Rodin’s "The Thinker", suggests both physical and intellectual labor as essential components of socialist society.
The slogan, written in red Cyrillic letters, reads:
"Labor will be the ruler of the world."
This echoes the Marxist-Leninist ideology, reinforcing the idea that the working class holds the future of humanity. Behind the figure, a golden globe emphasizes the global aspirations of communism, positioning the Soviet Union as the leader of a worldwide workers' movement.
This poster’s composition and symbolism align with the Soviet Union’s late-1960s artistic direction, where industrial might and ideological determination were glorified. The sculptural effect enhances the idea of workers as monuments of progress, while the stark contrast between light and dark reinforces the drama and intensity of the message.
A striking example of Soviet visual propaganda, this piece remains a powerful testament to the era’s idealization of labor, collective strength, and the vision of a communist future. Today, it serves as both a historical artifact and a compelling work of graphic design, embodying the intersection of art, ideology, and politics.
USSR - Propaganda - Russia
Good condition, creases, small tears
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