This striking circa 1990 original poster for Candie de Lou lingerie is a bold celebration of femininity, rhythm, and identity. Titled Loutremer—a poetic term evoking both the exotic and overseas—the campaign stands out for its unapologetic confidence and vibrant visual energy.
Set against a vivid fuchsia backdrop, the composition centers on a powerful, radiant woman dressed in elegant white lace lingerie. Her skin glistens under the lights, her pose is full of motion, and she exudes self-assurance. Traditional elements, such as the raffia belt and drum, contrast with the contemporary undergarments, creating a dialogue between heritage and modern sensuality.
The poster’s layout cleverly integrates the bold vertical typography with the dancer’s raised arm, emphasizing movement and flow. It captures a moment of expression that transcends fashion advertising—becoming an ode to strength, beauty, and cultural resonance.
A rare piece from a time when fashion ads began embracing more diverse imagery, Loutremer remains a visually and socially impactful artifact from the early '90s French fashion scene.
Fashion - Advertising
Printed by Saint-Martin - Asnières
Good condition
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