Bold, glamorous, and infused with dynamic energy, this original circa 1990 advertising poster for Louragan – Chypre de Lou perfectly captures the era’s unapologetic celebration of power and sensuality. A continuation of the Lou Lingerie house’s boundary-pushing campaigns, this piece merges high fashion photography with bold graphic design to deliver a visual statement that is both striking and memorable.
Set against a deep electric blue backdrop, the poster features a model in a confident, almost superheroic pose—her body taut, her gaze fierce, and her hair dramatically swept back in a stylized surge of motion. A jagged yellow lightning bolt slices across the composition, echoing the name Louragan (a clever fusion of “Lou” and “ouragan,” the French word for hurricane), reinforcing themes of strength, impact, and feminine force.
The model's minimal white lingerie, paired with powerful accessories like an industrial bracelet and winged earrings, adds a touch of defiance and allure. The layout’s vertical text and modernist typography nod to 1980s design language while forecasting the minimalist boldness of 1990s fashion visuals.
This poster exemplifies how Lou Lingerie blended sophistication with assertiveness in its branding, creating iconic imagery that went beyond the product to project an attitude. Visually electrifying, this piece is a stunning reminder of how lingerie advertising in the late 20th century evolved into pop cultural iconography.
Fashion - Advertising
Printed by Saint-Martin in Asnières
Good condition
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