Spain 1947

This evocative 1947 original travel poster by French artist Guy Georget was created for the Spanish State Tourist Department to promote postwar tourism to Spain. A masterful example of mid-century travel design, the poster invites viewers into a sun-drenched Mediterranean world through a bold and stylized depiction of coastal life.

Framed by the cool shade of a whitewashed arched gateway, the scene opens onto a luminous beach where a fisherman, barefoot and calm, carries his catch with the sea and a moored boat in the background. The brilliant contrast between the deep blue sky, the soft sand, and the stark white architecture captures the essence of Spain’s coastal charm. Georget’s signature clean lines and simplified forms imbue the scene with both elegance and modernity, characteristic of his celebrated graphic work during the 1940s and 50s.

More than a picturesque view, the composition conveys the relaxed rhythm of Mediterranean life, positioning Spain as an alluring escape for international travelers seeking warmth, tradition, and beauty. The title “SPAIN”, printed in bold red block letters at the base, anchors the design with clarity and strength.

This poster remains a landmark in 20th-century travel advertising—part of a broader visual campaign that helped shape the romantic image of Southern Europe for the modern tourist. Today, it stands as both a collectible work of graphic art and a nostalgic glimpse into the golden age of travel.

Tourism - Spain - Fishing

Spanish State Tourist Department

Orla Jerez

Good condition, pinholes, small tears on the edges