Gaufre Mirella crême Surfine le plus avantageux des desserts Circa 1920

The vintage advertising poster for Gaufre Mirella Crême Surfine is a delightful representation of early 20th-century French advertising. This poster, designed to promote a classic waffle product, encapsulates the simplicity and elegance of the time, using strong visual elements and straightforward messaging to captivate its audience.

At the heart of the poster is the product itself—a richly detailed illustration of the Gaufre Mirella waffle. The waffle is depicted with a warm, golden-brown hue, emphasizing its fresh, baked quality. The texture is meticulously rendered, with the characteristic grid pattern making the product instantly recognizable. At the center of the waffle, the brand name "MIRELLA" is prominently displayed within a diamond-shaped outline, a design choice that draws the eye and reinforces brand recognition.

The color palette of the poster is a careful blend of rich, inviting tones. The deep navy-blue background provides a striking contrast to the golden waffle, making the product the undeniable focal point. The use of bold yellow and soft lavender in the text further enhances the overall aesthetic, creating a visually appealing and harmonious composition.

The text at the top of the poster, "GAUFRE MIRELLA," is set in a bold, sans-serif font, immediately conveying the brand name to the viewer. The choice of a simple, modern font reflects the product's reliability and quality. Below the image of the waffle, the phrase "CRÊME SURFINE" is prominently featured in yellow, highlighting the premium quality of the product's creamy filling. This is followed by the tagline "LE PLUS AVANTAGEUX DES DESSERTS," meaning "The most advantageous of desserts," which speaks to the product's value and appeal as a delicious, accessible treat for all.

The lower section of the poster includes the manufacturer's details: "Seuls Fabricants : Demeuleniere Frères - 49, Rue Daubenton, Roubaix - Tél.: 6.94." This not only provides important commercial information but also roots the product in a specific locale, adding to its authenticity and charm. The inclusion of the location, Roubaix, a city in Northern France, connects the product to a region known for its culinary traditions, further enhancing its appeal.

The design is completed by the signature of the artist, A. Thorez, whose name is discreetly placed on the side. This detail, while subtle, adds a personal touch to the poster, reminding the viewer of the craftsmanship involved not just in the product, but in the advertisement itself.

The Gaufre Mirella poster is a testament to the effectiveness of early 20th-century advertising, which relied on clear, concise messaging and strong visual appeal. It reflects an era when simplicity was key, and products were presented in a straightforward manner that emphasized their quality and value. This poster doesn’t just sell a waffle; it sells a piece of tradition, a sense of trust in a familiar, high-quality product.

Today, the Gaufre Mirella Crême Surfine poster is a charming relic of a bygone era, valued by collectors for its aesthetic qualities and its representation of early modern advertising. Its design is a reminder of a time when advertisements were crafted with care, intended to capture the essence of a product in a single, memorable image. For those who appreciate vintage advertising, this poster is a perfect example of the art form, combining visual appeal with cultural and historical significance.

Original poster

Gastronomy - North - Advertising - Patisserie - Roubaix

Printed by A. Thorez in Lille

Good condition, light folds