Paris le jardin des tuileries 1958

This elegant original 1958 tourism poster invites viewers to discover the timeless charm of Paris through a serene view of the Jardin des Tuileries, with the Arc de Triomphe du Carrousel prominently featured. Captured by the photographer Niepce, the composition reflects the postwar celebration of Paris as both a living city and a cultural monument.

Issued as part of a broader French campaign to revitalize tourism in the 1950s, the poster combines the clarity of documentary photography with the romantic allure of classic Parisian landmarks. The Tuileries Gardens—designed by André Le Nôtre in the 17th century—serve as a symbolic heart of the capital, bridging the Louvre Museum and the Place de la Concorde. At its entrance stands the Arc de Triomphe du Carrousel, erected by Napoleon I to commemorate military victories and modeled after the Arch of Constantine in Rome.

This poster reflects a time when photographic tourism promotion gained prominence, emphasizing realism and authenticity in contrast to earlier illustrated posters. The image evokes a calm yet majestic atmosphere, showcasing the elegance of French heritage in a way that would appeal to international visitors rediscovering Europe after the upheavals of World War II.

Posters like this are now considered collector’s items, valued not only for their historical documentation but also for their artistic contribution to the golden age of travel advertising.

Tourism - Eiffel Tower - Louvre - Arc de Triomphe du Carrousel

E. Desfossés Paris

Good condition