Prix de l'arc de triomphe 1974

The 1974 original poster for the Prix de l'Arc de Triomphe, designed by the renowned French graphic artist Bernard Villemot, is a striking example of mid-20th-century poster art. Villemot, best known for his vivid and dynamic designs, created this piece to promote the prestigious French horse race, held annually at the Longchamp Racecourse in Paris. The Prix de l'Arc de Triomphe is one of the most celebrated events in the horse racing world, and Villemot’s poster encapsulates the energy, excitement, and elegance of the occasion.

Villemot's design, characterized by bold colors and simplified forms, presents a powerful image of galloping horses, each ridden by a jockey in brightly patterned silks. The horses are depicted in mid-stride, their strong, flowing forms rendered in an array of rich, vibrant hues that stand out against the poster’s deep red background. The rhythmic repetition of the horses creates a sense of speed and motion, capturing the thrilling pace of the race. Villemot’s artistic style often emphasized minimalism, where he used vibrant color blocks and fluid lines to convey his message, and this poster is no exception.

At the top of the poster, the words "Loterie Nationale" and "Prix de l'Arc de Triomphe" are displayed prominently in a bold, modern font, immediately drawing attention to the event being advertised. The inclusion of the iconic Arc de Triomphe in the background reinforces the race’s prestigious Parisian setting and links the event to France’s cultural and historical landmarks. Below the central image, the poster highlights the grand prize of 3 million francs and the date of the event, Saturday, October 5th, further emphasizing the significance of the occasion.

Villemot’s Prix de l'Arc de Triomphe poster is not only a celebration of the horse race but also a fine example of his ability to combine art with commercial appeal. His posters, whether for iconic brands like Bally, Perrier, or Air France, or for cultural events like this one, are always eye-catching and evocative. The clean lines and bold use of color seen in this poster are typical of his style, which has become synonymous with elegance and clarity in advertising.

This particular piece reflects Villemot's mastery of creating visual impact with minimal elements, a skill that made him one of the most influential poster designers of his time. The dynamic representation of the horses captures the spirit of competition and the grandeur of the race, making this poster not just an advertisement but a work of art in its own right.

Collectors of vintage posters highly prize Villemot’s works for their timeless quality and their ability to convey a sense of movement, excitement, and sophistication. The Prix de l'Arc de Triomphe poster is a perfect example of Villemot's legacy, standing as both a functional advertisement and a vibrant piece of graphic art that continues to captivate viewers and collectors alike.

Original Poster

Sport - Riding

National lottery

Jean Laurance Paris

Good condition, traces of folds