Pépa Bonafé 1928

The 1928 poster designed by Jean Carlu for Pépa Bonafé is a striking example of early 20th-century French graphic design, showcasing Carlu’s distinctive approach to advertising art. Carlu, one of the pioneers of modern poster design, became known for his use of bold geometric shapes, sharp contrasts, and a minimalistic aesthetic that broke away from the more ornate styles of previous generations. This poster for the artist Pépa Bonafé, a celebrated French singer and performer, exemplifies his ability to blend elegance with modernism.

Carlu was deeply influenced by the Art Deco movement, which is evident in the stylized, angular forms and the sleek, streamlined composition of the poster. The simplicity of the design is deceptive; each element is meticulously balanced to convey energy and sophistication. By reducing the subject to essential shapes and vivid colors, Carlu captures the dynamic essence of Pépa Bonafé’s persona, making the poster as much a portrait of the artist as it is a promotional piece for her performances.

The 1920s was a time when visual media was increasingly used to create public personas for performers, and Carlu’s poster is a perfect example of how this new form of commercial art could immortalize entertainers in a bold, modern style. His designs were not just advertisements but works of art in themselves, turning everyday objects like posters into collectible pieces.

This poster remains highly sought after by collectors of vintage graphic design and Art Deco memorabilia. It is not only a reflection of Jean Carlu's innovation in the world of advertising but also a window into the cultural zeitgeist of the late 1920s, capturing the elegance, glamour, and creative spirit of the era.

Art Deco - Fashion - Cinema

Marcel Picard Paris

Good condition, traces of folds