Foire d'Exportation Hanovre 1949

Original poster - Germany - Industry - Navigation - Germany - At the end of the 1940s, Europe slowly recovered from its wounds. States are ruined and raw materials are rare.

BTP has priority: it is necessary to rebuild. If other industries want metals, they must deserve it!

The "deserving" it means that they must demonstrate that they will be able to export their products and therefore bring in valuable currencies.

Thus in August, in Hanover, opens the first "export-mass" (ancestor of the current Hanover fair-CEMAT for intimate-), in an old aluminum foundry. German industrialists show their products there hoping to seduce an American customer. Some may remember that a few years earlier, in occupied Paris, it was the French industrialists who showed their products in front of German buyers ...

In any case, it is a success and export-mass becomes an annual meeting. The 1949 edition is date: Mercedes has been there and for the first time since the war, they have new features!

Franz Scherrer Hannover

Good condition, pinholes