Pour que la france soit forte - Souscrivez aux bons d'armement Circa 1940

A powerful testament to the role of propaganda in wartime mobilization, this original circa 1940 French poster by Pierre Lagarrigue boldly urges citizens to “Souscrivez aux Bons d’Armement” — Subscribe to Armament Bonds — under the rallying call “Pour que la France soit forte” (“So that France may be strong”).

This striking image features a fleet of French tanks surging forward beneath a dominating bomber soaring through the sky, visually uniting land and air forces in a show of national strength. The photomontage technique, combined with bold typography and a dramatic upward angle, conveys urgency, confidence, and patriotic resolve. It was designed to inspire financial support from the public to help strengthen the nation’s defenses in the early stages of World War II.

Created by the renowned designer Pierre Lagarrigue and printed in Paris by Schuster, this poster is not only a striking piece of graphic design but also a window into the emotional and political climate of 1940s France. It stands as a reminder of the power of visual media in shaping public action during times of crisis.

This piece is ideal for collectors of World War II memorabilia, vintage military posters, or 20th-century French design — a bold and historically resonant artifact from one of the most turbulent periods of modern history.

War 39-45 - Aviation - France

Photomontage and tank

Printed by Shuster in Paris

Good condition, creases, small tears