This striking 1969 original poster was created for the Brno Zoo in former Czechoslovakia, blending bold graphic design with an instantly recognizable subject. Dominated by the vivid image of a scarlet macaw, the poster captures the viewer’s attention with its vibrant red, blue, and green tones, all set against a stark beige background. The composition cleverly integrates the word “ZOO” in large black letters, using the circular "O" as a natural perch for the parrot, creating a playful and visually dynamic layout.
Designed during a period of strong visual experimentation in Eastern Europe, this poster exemplifies the sharp, clean aesthetic typical of late 1960s Czechoslovak design. Typography and image merge seamlessly, producing a piece that is both functional and artistic. The minimalist color palette and confident lines give it a modernist appeal, making it not only an advertisement for the zoo, but a lasting example of mid-century European poster art.
Celebrating one of the country's major zoological institutions, this piece reflects the era’s dedication to making public information beautiful, accessible, and memorable. A timeless example of graphic simplicity used to maximum effect.
Advertising - Animals - Czech Republic
Czechoslovakia
Good condition
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