This beautiful original travel poster from circa 1970 was designed by Swiss photographer and poster artist Rolf Krebs, promoting Interlaken, one of Switzerland’s most iconic destinations nestled between Lake Thun and Lake Brienz.
The poster captures a vivid springtime scene with a neatly composed foreground of blooming red tulips and multicoloured alpine flowers, set against the lush green meadows of Interlaken. Beyond rises the imposing snow-covered Jungfrau massif, framed by dark wooded hills and clear blue skies. Krebs’ composition accentuates the contrasting beauty of Switzerland’s floral abundance and dramatic alpine landscapes.
The typography is simple and bold, with “INTERLAKEN” printed in striking yellow uppercase letters at the top and “Schweiz Suisse Switzerland” printed below, positioning this design within the modernist Swiss Style era, echoing clarity, precision, and direct visual communication for an international audience.
Posters like this were commissioned by Swiss tourism boards during the 1960s-70s to reinforce Switzerland’s image as a clean, peaceful, and breathtaking destination, ideal for nature lovers, hikers, and travellers seeking pure alpine air and idyllic landscapes.
Highly collectible for its photographic clarity and nostalgic aesthetic, this poster is perfect for alpine-inspired interiors, mid-century travel collections, or celebrating Swiss natural beauty in your design curation.
Tourism - Photography - Switzerland
Polygraphic company Laupen
Good condition
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