The 1896 original poster Cabourg à 5 heures de Paris by Privat-Livemont, part of Les Maîtres de l’Affiche series (Plate 88), is a stunning representation of the Belle Époque era's elegance and artistic innovation. Commissioned to promote the seaside resort town of Cabourg, this poster captures the allure of early French tourism, when leisure travel became increasingly accessible to the upper middle class.
Henri Privat-Livemont, one of the leading figures of Art Nouveau, imbues this work with his signature style—graceful lines, soft curves, and harmonious colors. Known for his depictions of refined femininity, Privat-Livemont often featured elegant women in flowing attire, which became emblematic of the Art Nouveau aesthetic. Here, the poster likely portrays a serene scene of relaxation and sophistication, inviting Parisians to escape to the picturesque coast of Cabourg, a destination synonymous with elegance and tranquility.
At the heart of this poster's appeal is its ability to embody the ideals of la Belle Époque, a period marked by optimism, beauty, and cultural flourishing. Privat-Livemont’s mastery of typography and composition enhances the poster's visual impact, creating a sense of lightness and movement that resonates with the joys of seaside leisure.
As part of Les Maîtres de l’Affiche—a celebrated portfolio of 256 lithographic plates featuring the finest poster art of the late 19th century—this work showcases Privat-Livemont’s contribution to the golden age of poster design. Selected by publisher Jules Chéret, the series highlights the pinnacle of commercial art, where posters became both functional advertisements and works of art worthy of collection.
Today, the Cabourg à 5 heures de Paris poster is revered not only for its artistic beauty but also as a reflection of the transformative period when travel and tourism flourished in France. It remains a cherished piece among collectors, exemplifying the timeless elegance and charm of Art Nouveau.
Original Poster
Tourism - Normandy - Calvados - France
Maîtres de l’Affiche Pl. 88
Printed by Chaix
Good condition, scratches
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