Hôtel du Golf Deauville Circa 1930

The circa 1930 original gouache poster project by R. Dansler for Hôtel du Golf Deauville is a captivating glimpse into the glamorous world of early 20th-century leisure and luxury. This artwork vividly captures the allure of Deauville, a seaside resort town in Normandy, France, known for its high-end hotels, casinos, and its prominence as a playground for the wealthy elite.

R. Dansler's gouache poster project is an evocative representation of the Hôtel du Golf Deauville, a luxurious destination that epitomized the opulence and sophistication of the era. The poster’s composition is striking, featuring a scene of refined leisure: a golfer in mid-swing, elegantly dressed in classic 1930s golfing attire, is the focal point, while a fashionable woman watches attentively nearby, her attire and posture exuding the stylish grace of the time. The background reveals a verdant golf course, with the hotel itself prominently situated in the distance, its stately architecture symbolizing grandeur and comfort.

The artwork’s color palette is fresh and inviting, with lush greens of the golf course contrasted by the soft pastels of blooming cherry blossoms, which frame the scene, adding a touch of romanticism. The sky is rendered in a serene blue, dotted with fluffy white clouds, suggesting a perfect day for recreation and relaxation. The meticulous details of the figures’ clothing, the textures of the natural landscape, and the elegant contours of the hotel convey a sense of harmony and luxury, encapsulating the lifestyle associated with Deauville during this period.

In the early 20th century, Deauville emerged as one of the most fashionable resorts in France, frequented by Parisian high society. The Hôtel du Golf, built in 1929, was an integral part of this allure, offering guests a combination of luxury accommodations and world-class recreational facilities, including the prestigious golf course. Golf, in particular, became a symbol of modern leisure and was associated with health, exclusivity, and social status.

The period around 1930 was characterized by a burgeoning interest in travel and tourism among the affluent, driven by advances in transportation and a growing appreciation for leisure activities. Poster art played a significant role in promoting these destinations, blending art and advertisement to entice potential visitors with idealized visions of holiday bliss. Artists like R. Dansler were commissioned to create visually appealing representations that captured the spirit and elegance of these locales.

The Hôtel du Golf Deauville poster project by R. Dansler is not merely a promotional piece but a work of art that encapsulates the zeitgeist of the era. The choice of gouache as a medium allowed for vibrant color and fine detail, enhancing the visual impact and rendering the scene with a painterly quality that draws the viewer into the idyllic world it depicts.

Collectors and enthusiasts of vintage travel posters and projects highly value works like Dansler’s for their aesthetic appeal and historical significance. They serve as cultural artifacts, offering insights into the leisure practices, fashion, and artistic trends of the interwar years. The Hôtel du Golf Deauville remains an emblem of the golden age of travel, and this poster project by R. Dansler beautifully preserves the essence of that illustrious time.

Calvados - Sport - Normandy - Tourism - Advertising

P B Rosen in Paris

Good condition, one middle fold