Pour le retour souscrivez - Port d'Alger Circa 1920

The circa 1920 original poster Pour le Retour Souscrivez by R.P. was created in support of the 4th National Loan (4e Emprunt National) for the Crédit Foncier of Algeria and Tunisia. This poster played a role in post-World War I efforts to rebuild and stabilize the economy of France and its colonies, specifically Algeria and Tunisia. The emprunt national was a financial campaign that called on citizens and colonial residents to subscribe to government bonds, providing much-needed capital to assist with post-war reconstruction.

Algeria and Tunisia were important parts of the French colonial empire, and this poster’s focus on the port of Algiers underscores the significance of the region’s economy, particularly in trade and transport, for France’s recovery. The port served as a vital link between France and its North African colonies, facilitating the movement of goods and people. The emphasis on a bustling harbor setting evokes a vision of commerce and stability, inviting citizens to invest in the nation’s future by contributing to the loan.

The Crédit Foncier of Algeria and Tunisia was a banking institution that provided financial services, including loans and mortgages, specifically aimed at colonial development. By associating the poster with this bank, the campaign sought to build trust among subscribers, showcasing the commitment of both the colonial administration and the local population to rebuilding efforts.

Posters like this one were used widely during the period as propaganda tools, blending economic appeal with nationalistic and patriotic sentiments. In addition to encouraging financial support, the posters often depicted scenes that stirred hope and optimism for a prosperous future.

This particular piece highlights the importance of visual propaganda in both metropolitan France and its colonies during the early 20th century, reflecting the interdependence between France and its overseas territories in the aftermath of the Great War.

Economy - North Africa - Boat - Algeria

4th National Crédit Foncier loan from Algeria and Tunisia

Devambez Paris

Good condition