The circa 1930 original poster by Kenneth D. Shoesmith for Penang, British Malaya is a stunning example of early 20th-century travel advertising, promoting Penang as an exotic and alluring destination in Southeast Asia. Shoesmith's distinctive style captures the vibrancy and charm of the region, highlighting the natural beauty and cultural richness that awaited travelers.
Penang, known as the "Pearl of the Orient," was a key location in the British colonial empire and a major trading port. During the early 20th century, the island was increasingly marketed to tourists, particularly from Europe, who were drawn to its tropical climate, lush landscapes, and diverse cultural experiences. The poster features vivid imagery of Penang’s natural beauty, emphasizing the region’s beaches, palm trees, and picturesque vistas.
Shoesmith’s use of bold colors, particularly warm tones, and fluid lines adds a sense of motion and dynamism to the scene, evoking the excitement of travel and exploration. The image showcases Penang as a relaxing yet exotic destination, perfectly suited for those seeking both adventure and respite from the hustle and bustle of urban life.
The typography on the poster is clean and easily readable, serving to complement the visual elements without overshadowing them. It effectively conveys the message that Penang, as part of British Malaya, is a prime location for those looking to explore the Far East.
At the time, travel posters like this one were an essential part of tourism marketing, enticing potential visitors by offering them a glimpse of the unfamiliar and the exotic. Today, this particular piece stands as a nostalgic reminder of a bygone era of British imperialism and the golden age of travel posters, capturing both the allure and the colonial undertones of the time.
Original Poster
Maritime Company - Asia - Malaysia - Colony
Waterlow & Sons Ltd London
Very good state
Sign up & benefit from discounts or exclusive offers.