Peru - Air France Circa 1990

A powerful and minimalistic design, this circa 1990 original Air France poster by artist C. Brunswick captures the essence of Peruvian identity and landscape with striking simplicity. The poster was issued in collaboration with FOPTUR (Fondo de Promoción Turística del Perú), reinforcing the global airline’s role in promoting international tourism during the late 20th century.

Set against a backdrop of warm ochres and siennas, evoking the sun-soaked adobe walls and Andean highlands, a solitary figure walks across the composition. The subject—dressed in a traditional skirt, shawl, and white hat—is painted with bold, almost calligraphic brushstrokes, her face turned away from the viewer, suggesting both mystery and dignity.

The color blocking, paired with dramatic shadows and elegant restraint in detail, gives the poster a painterly yet contemporary graphic style—a hallmark of Brunswick’s work. The subject walks with quiet confidence, symbolizing a living culture that is both ancient and resilient.

Typography is kept minimal:
“PERU” in bold capital letters sits prominently above the Air France logo—simple and strong. The inclusion of FOPTUR at the bottom reinforces its function as an official tourism campaign piece, rather than mere decoration.

This poster embodies the romanticism of travel advertising in the pre-digital era: evocative, respectful, and visually unforgettable. A beautiful addition to any collection of airline posters, Latin American travel ephemera, or 1990s graphic design.

Airline - Tourism - Peru

Foptur

Good condition, slight creases, one small tear