In this dynamic and visually compelling poster from 1936, renowned French poster artist Paul Colin celebrates the excitement of horse racing and its association with the French National Lottery (Loterie Nationale) during the iconic Grand Prix de Paris. Known as one of the greatest graphic artists of his era, Colin masterfully blends Art Deco aesthetics with a bold, modernist approach, capturing the energy and spectacle of the racetrack.
The image itself is strikingly original: sleek, stylized horses and jockeys surge forward across a vibrant field of emerald green. Their forms are streamlined and minimalist, embodying speed and elegance, while the vividly colored silks of the jockeys add rhythmic splashes of color. Framing this racing scene are cascading numerical figures—symbolizing the lottery, chance, and fortune—flowing dynamically across the composition, enhancing the sense of rapid motion and drama.
This particular poster is known as an avant la lettre version—printed before the inclusion of official text—emphasizing Colin’s exceptional skill in graphic storytelling through imagery alone. Its innovative visual style not only promotes the prestigious Parisian race but also connects the thrill of gambling with the glamour and excitement of horse racing.
Paul Colin (1892–1985) was one of the premier graphic designers of the early 20th century, celebrated for his iconic posters, theatrical designs, and influential Art Deco aesthetic. This work exemplifies his ability to capture the essence of an event, merging artistic refinement with mass appeal.
Today, this poster remains a cherished example of 1930s French visual culture—capturing the spirit of modernism, leisure, and the golden era of public entertainment.
Original Poster
Sport - Horse Racing - Economy
Good condition, restorations
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