The 1969 advertising poster for Électricité de France (EDF) Obligations by Tauzin & Villemot is a vibrant example of mid-20th-century commercial art, merging themes of modernity, industrial power, and national pride. Created to promote government bonds offered by EDF, France’s national electricity provider, the poster emphasizes the country's commitment to infrastructure development.
The design is dominated by abstract representations of electricity pylons in vivid orange and yellow, symbolizing strength and innovation. These pylons are illuminated with dotted lines, suggesting the flow of electricity and imbuing the poster with a sense of energy and movement. The deep green background contrasts with the bright pylons, evoking the landscape of France and associating the image with growth and sustainability. A minimalistic cityscape in the background, depicted with white squares, places the pylons within the context of urbanization and modernization.
The text is minimal but impactful, with "ÉLECTRICITÉ DE FRANCE" at the top and "OBLIGATIONS 1969" at the bottom, using a modern typeface that complements the sleek design. The collaboration between Tauzin and Villemot results in a visually compelling work that communicates the importance of EDF’s projects and public investment in France’s future.
Reflecting the optimism and forward momentum of the late 1960s, this poster is more than just an advertisement—it's a piece of history. It captures a time when industrial progress was intertwined with national pride, and design played a crucial role in conveying that message to the public. Today, this poster is a valuable artifact, showcasing the artistic skill of Tauzin & Villemot and serving as a testament to France’s industrial and economic heritage.
Original poster
Economy - Energy - Borrowing
Editions Sodel in Paris
Good condition, light folds
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