The 1896 original poster by Henri de Toulouse-Lautrec for La Chaîne Simpson L.B. Spoke is a celebrated piece of 19th-century advertising art. Commissioned to promote the Simpson bicycle chain, this work stands out as a prime example of the seamless blend of commercial art and fine art during the Belle Époque, a period characterized by artistic flourishing and innovation.
Henri de Toulouse-Lautrec, one of the most influential figures in late 19th-century French art, was known for his groundbreaking work in poster design. A pioneer of modern graphic art, Toulouse-Lautrec’s posters combined sharp lines, bold colors, and a keen eye for composition to convey dynamic energy and draw attention to his subjects. His work for La Chaîne Simpson reflects these qualities, bringing sophistication and visual impact to a functional advertisement.
The poster was included in the prestigious Les Maîtres de l'Affiche series, a celebrated collection curated by Jules Chéret to showcase the best posters of the period. As Plate 238, this piece highlights Toulouse-Lautrec’s ability to elevate advertising into an art form, capturing both the energy of cycling culture and the stylish innovation of the Simpson chain—a product marketed for its mechanical reliability and efficiency.
During this period, posters played a significant role in promoting products and events to an urban public, transforming city streets into open-air art galleries. Toulouse-Lautrec’s contribution to this medium remains particularly notable for his ability to combine artistic elegance with a strong visual message, making his works timeless and highly sought after.
The La Chaîne Simpson poster is not only a testament to Toulouse-Lautrec’s genius but also a snapshot of the growing fascination with cycling in the late 19th century. It serves as a lasting symbol of the artistic and cultural vibrancy of the Belle Époque, where the boundaries between art, advertising, and everyday life began to blur.
Original Poster
Advertising - Cycle - France
Les Maîtres de l'Affiche Pl. 238
Printed by Chaix
Good condition, slight creases
Sign up & benefit from discounts or exclusive offers.