This 1961 original poster, designed by Barry Evans, was part of a broader mid-century campaign promoting Britain’s rich historical heritage. Commissioned by the British Travel and Holidays Association (BTHA)—the predecessor of today’s VisitBritain—the poster aimed to attract international travelers by showcasing the country's timeless landmarks, medieval architecture, and centuries-old traditions.
Barry Evans, a talented commercial artist of the era, was known for his bold yet refined compositions that captured the essence of British culture. His work often blended realism with an inviting, painterly quality, making his travel posters both visually striking and highly effective in evoking a sense of nostalgia and wonder.
The early 1960s marked a turning point in British tourism, as post-war reconstruction gave way to a renewed appreciation for the nation’s castles, cathedrals, and historic sites. This poster, likely displayed in travel agencies, railway stations, and international exhibitions, emphasized Britain as a land of living history, where visitors could walk in the footsteps of kings, queens, and legendary figures.
Today, this rare and collectible poster remains a symbol of Britain's enduring appeal as a destination rich in heritage, culture, and storytelling. It is a sought-after piece for collectors of vintage travel posters, British tourism memorabilia, and mid-century design.
United Kingdom - Tourism - Royalty - United Kingdom
Charles II (1660-1685) & St Paul's Cathedral in London
Printed by Harrison & Sons Ltd in Great-Britain
Good condition, small tears, one small lack
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