Champagne Jules Mumm & Co 1895

This 1895 original poster by Maurice Réalier-Dumas was created to promote Champagne Jules Mumm & Co and was featured in the prestigious "Les Maîtres de l’Affiche" (Plate 111) series. The work exemplifies the elegance and sophistication of late 19th-century advertising, a period when the Art Nouveau movement flourished, transforming commercial posters into highly artistic expressions.

Maurice Réalier-Dumas’ composition for Jules Mumm Champagne captures the celebratory nature of the product, embodying the spirit of festivity and refinement associated with the brand. The poster presents an engaging and dynamic scene, inviting the viewer to experience the joy and luxury of enjoying a fine champagne. The use of rich colors, graceful figures, and fluid design elements reflects the artistic trends of the Belle Époque era.

This poster was part of "Les Maîtres de l’Affiche", a collection curated by Jules Chéret between 1895 and 1900. It featured reduced-format lithographs of some of the most striking posters of the time, showcasing the work of prominent artists such as Alphonse Mucha, Henri de Toulouse-Lautrec, and Théophile Steinlen. The series played a crucial role in elevating posters to an art form, making them widely appreciated beyond their commercial function.

Maurice Réalier-Dumas, while less widely known today, contributed significantly to the visual culture of his era with his skillful approach to advertising art. His work on this Jules Mumm Champagne poster stands as a testament to the refined aesthetics and vibrant promotional strategies of the late 19th century.

Alcohol - Art Nouveau - Marne

Les Maitres de l'Affiche Pl 111 - Reims

Printed by Chaix

Good condition