This circa 1960 travel poster promotes Saint-Gervais-les-Bains, a charming alpine town in Haute-Savoie, France, known for its stunning Mont Blanc views and thermal spa culture. The vivid photograph captures a bustling summer scene, with holidaymakers enjoying an outdoor swimming pool, surrounded by lush greenery and majestic mountain peaks.
The dynamic composition reflects the rise of summer tourism in the Alps, showcasing Saint-Gervais as a four-season destination. While winter sports were already well established, this poster highlights the appeal of mountain vacations in warmer months, where visitors could swim, sunbathe, and explore the breathtaking landscape. The inclusion of tennis courts, colorful umbrellas, and vibrant resort life further reinforces the town’s reputation as a luxurious yet family-friendly retreat.
This poster encapsulates the golden age of French tourism advertising, blending natural beauty, leisure, and modern resort life. It remains a nostalgic and collectible piece, symbolizing the joy and freedom of summer holidays in the Alps.
Mountain - Tourism - Haute-Savoie - France
Good condition, slight tears
Sign up & benefit from discounts or exclusive offers.