Paris - Roubaix 1er Impanis 1954

This 1954 original poster celebrates the legendary Paris-Roubaix race, one of the most grueling and prestigious events in cycling history. Highlighting the Mercier bicycle brand, this vintage advertisement pays tribute to 13 uninterrupted victories in the race, with Raymond Impanis securing first place in that year’s edition.

With a bold, black typographic design on a beige background, the poster exudes a classic mid-century advertising aesthetic. At the top, a detailed illustration of a racing bicycle with Mercier’s signature winged "M" logo emphasizes the brand’s dominance in professional cycling. Below, a striking image of motorized and non-motorized bicycles showcases the company’s versatile range, catering to both competitive cyclists and everyday riders.

The phrase "toujours au 1er rang" (always in first place) reinforces Mercier’s reputation as a leader in the industry, while the mention of "la plus forte moyenne horaire" (the highest average speed) nods to the record-breaking performances achieved with Mercier bicycles in Paris-Roubaix. The poster also highlights the availability of bicycles, cyclomoteurs, vélomoteurs, and racing motorcycles, positioning Mercier as a pioneer in two-wheeled transportation.

This rare and collectible 1954 Mercier Paris-Roubaix poster captures the spirit of endurance, speed, and cycling excellence, making it a prized piece for cycling enthusiasts, vintage advertising collectors, and lovers of the sport’s rich history.

Cycle - Sport - Advertising - France

Mercier Manufacturing Built: Bicyclettes, mopeds, mopeds, Courso -Moto

P. Guichard St Etienne

Good condition