Mangez moins de viande 1918

This 1918 original poster by Marthe Picard, titled "Mangez Moins de Viande" ("Eat Less Meat"), is a striking example of wartime propaganda and rationing campaigns during World War I. Designed with a blend of artistic charm and patriotic messaging, this rare piece calls on the French public to reduce meat consumption in order to preserve essential resources.

What makes this poster exceptionally rare is its explanatory bandeau at the bottom, which states that it was "Composée par les Enfants de France" ("Composed by the Children of France"). This emotional touch reinforces the notion that even the youngest members of society were contributing to the war effort, urging adults to make sacrifices for the nation's well-being.

The hand-drawn illustration features a realistic fish caught on a fishing line, symbolizing a shift towards alternative food sources. The delicate watercolor style, vibrant blue and green hues, and rustic framing give the poster a folk-art quality, making it both visually appealing and historically significant.

Published under the auspices of the Comité National de Prévoyance et d'Économies and the Union Française, this piece is a testament to how art and design were used to influence public behavior during times of crisis.

Due to its WWI-era origin, rare explanatory text, and association with children’s patriotic efforts, this poster is highly sought after by collectors of historical propaganda, early 20th-century French design, and wartime memorabilia.

A true relic of resilience, sacrifice, and national unity, "Mangez Moins de Viande" remains a powerful reminder of how everyday choices were mobilized for the greater good.

Fishing - 14-18 - Gastronomy - France

Rare with its explanatory banner at the bottom - composed by the children of France -

Union francaise Paris

Good condition, small tears