This 1918 original poster, designed by Jean Fapourhaux, is a striking piece of World War I propaganda urging the French population to conserve gas during wartime shortages. Created as part of a broader effort to encourage rationing and resourcefulness, it reflects the economic constraints and civilian sacrifices necessary to support the war effort.
The artwork features a dimly lit gas lamp, hanging in a darkened room, evoking a somber and urgent mood. The deep blue and green hues contribute to the sense of scarcity, while the partially extinguished flame serves as a visual metaphor for restraint and responsibility.
The bold message, "Français, Économisez le Gaz" ("French citizens, Save Gas"), directly appeals to the public, emphasizing the importance of energy conservation to ensure that essential resources remain available for the military and national defense.
Like other posters in this series, this work was "Composée par les Enfants de France" ("Composed by the Children of France"), reinforcing how wartime frugality was instilled in the younger generation. The explanatory bandeau at the bottom, issued by the Comité National de Prévoyance et d'Économies and the Union Française, further underscores the nationwide campaign for economic discipline.
This poster is a rare and poignant example of WWI-era French propaganda, highlighting the home front's role in the war effort. Its minimalist yet evocative design makes it a powerful historical artifact, appealing to collectors interested in wartime conservation, early 20th-century French graphic design, and the social impact of WWI on daily life.
A compelling reminder of the sacrifices and solidarity that defined France during the Great War.
Energy - 14-18 - Industry
Rare with its explanatory banner at the bottom - composed by the children of France
Union francaise Paris
Good condition, small tears
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