Casse aujourd'hui ton sucre en deux pour en avoir demain ? 1918

This 1918 original poster, designed by Yvonne Colas, is a compelling piece of World War I propaganda, urging civilians to ration sugar to ensure future supplies. Created during a time of widespread food shortages, this artwork embodies the French wartime spirit of sacrifice, foresight, and collective responsibility.

The illustration features a carefully divided sugar cube, symbolizing the importance of moderation and planning for tomorrow. The warm, muted tones and delicate composition contrast with the urgency of the message, making it an effective yet gentle reminder of the necessity of frugality.

The slogan, "Casse aujourd'hui ton sucre en deux pour en avoir demain" ("Break your sugar in half today to have some tomorrow"), delivers a direct appeal to the public, emphasizing the need to ration essential goods for both immediate survival and long-term stability. This was particularly crucial during WWI, when supplies were limited, and civilian cooperation played a critical role in supporting the war effort.

As part of a broader initiative, this poster was "Composée par les Enfants de France" ("Composed by the Children of France"), reinforcing the idea that even the youngest members of society were engaged in the national call for prudence and economic discipline. The bandeau at the bottom, issued by the Comité National de Prévoyance et d'Économies and the Union Française, underscores how wartime conservation efforts were a national priority.

This poster is a rare and evocative piece of WWI-era French propaganda, serving as a testament to the resilience and solidarity of the home front. Collectors and historians will appreciate its historical significance, striking design, and powerful social message, which remain relevant in discussions of rationing, sustainability, and collective responsibility.

A poignant reminder of how small sacrifices can contribute to a greater cause.

Agriculture - 14-18 - Gastronomy

Rare with its explanatory banner at the bottom - composed by the children of France

Union francaise Paris

Good condition, small tears