This stunning vintage travel poster, produced by Intourist in the 1970s, showcases the breathtaking beauty of Lake Baikal, often referred to as the "Blue Pearl of Siberia." The tranquil scene captures the vastness of the world’s deepest freshwater lake, with its crystal-clear waters stretching to the horizon. A lone traveler, dressed in vibrant red, sits on a rocky outcrop, gazing out at the peaceful expanse—a perfect embodiment of the region’s untouched wilderness and mystique.
The composition is framed by a windswept Siberian pine in the foreground, adding depth and a sense of scale to the poster’s dreamlike scenery. In the distance, a small rugged island rises from the water, emphasizing the lake’s dramatic and unspoiled landscapes. The typography, with its elegant blue lettering, complements the serene tones of the image while reinforcing the romanticized vision of Baikal as a remote paradise.
Released during the Soviet era as part of Intourist’s international travel campaign, this poster was designed to entice adventurers and nature lovers to explore the wonders of Siberia. Today, it remains a rare and highly collectible piece of vintage travel art, offering a nostalgic glimpse into the golden age of Soviet tourism promotion.
Airline - Russia - Tourism
Blue Pearl of Siberia - USSR
Good condition
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